PLG Members 

Peter Molloy

Faculty Director UC Berkeley Business Academy for Youth (B-Bay) and Former President of La Terra Fina

Contact | Email

Peter Molloy has been involved with Boost, a Berkeley Haas non-profit organization to assist under resourced students get into college, for over 15 years as a donor, a judge for the Business Plan competitions and as an Advisory Board member.

He became the Faculty Director of Berkeley Business Academy for Youth (B-Bay) as of January 2019. B-Bay partly funds Boost and gives Middle and High School students a glimpse of Business and the Entrepreneurial world through lectures taught by UC Berkeley Faculty and Corporate Guest Speakers.

Peter Molloy was President of La Terra Fina a refrigerated Dips and Quiche company located in the San Francisco Bay Area from 2012 to 2015. He doubled sales, increased Ebitda 25 times and ramped up the workforce from 100 to 170 Associates, during that period. He then sold the company to Catamount Inc., a family owned company in New England.

Currently, he is on the Board of Advisors and an Investor in an Hispanic Ice Cream company, Paleteria La Michoacana, located in Modesto, California. In addition, he is on the Advisory Board with Emerson Human Capital, a “Change Management, Learning and Development” Consulting company located in Alameda, California.

His career spans over 30 years in General Management and Marketing.  He started his 21 year career with Nestle in London, England and was transferred to Toronto, Canada and then to New York, USA.  Over his career he specialized in launching new products, turning around businesses and building brands.

In 1991, Peter and his business partner bought the MJB Rice Company from Nestle and changed the brand name to Farmhouse Foods. Distribution of Farmhouse was mainly located on the West Coast that represented 20% of rice and pasta sales. Sales during the next 7 years grew from $12 million to $26 million before the company was sold to General Mills.

Since 1999, Peter has been teaching Entrepreneurship at the Haas School of Business, UC Berkeley. He was a member of Vistage (an International Organization for CEO’s) for 10 years and has consulted to a number of food and agri-business companies.

Peter has a Business degree (HND Business Studies) from West London University (formerly known as Slough College of Technology) in England and the Institute of Marketing Diploma.